Goodness Direct have decided to change their logo, and they’re asking for consultation. Here’s the proposed new version.
It bothers me a lot – garish and plain at the same time, with an odd variant of CMYK without the K. Green: the new black? That’s an interesting idea, but I don’t think it goes anywhere. Those shapes look like children’s sweets, packed full of artificial colours and flavourings.
Mind you, the text portion I like – it manages to be solid & reliable, while still looking modern.