A rebrand from the burning

This evening, Liz showed me this article about the redesign of the internal communications in Friends House, and for the Quakers generally – helping them speak with one image, one voice, one visual vocabulary. Not only is it a really nice style, but the agency – Hoop Associates – went about it very sensitively and respectfully, and it evokes the Quakers I’ve known very powerfully. This dove, for instance – my grandmother Meg used to make beautiful patchwork projects.

And the font used in this poster –

– that’s perfect. Sturdy, reliable, unpretentious, balanced, very readable. (I remember babbling in a Meeting once about the combination of light and water, too. But then I’m obsessed with rainbows.)


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